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News and Events

Eim Hosts Prestigious Corporate Competition (August 23, 2014)

Eastern Institute of Management on 23 August 2014 hosted the Eastern Round of the 40th National Competition for Young Managers, organized by All India Management Association (AIMA).

This year's theme was "Citizenship of Organization, Nation and Planets – Rights and Responsibilities".

Seventeen teams – including Vizag Steel, Bosch Limited, Tinplate, MAHLE, Tata Power, V-Guard, SAIL, Coal India, Aditya Birla Group, NTPC, and Reliance Industries – made interesting presentations on how their organizations were contributing to corporate citizenship and citizenship of the world.

Reliance Industries, MAHLE and Bosch were judged the best presentations, while our Institute awarded a special prize to JEEVika of Bihar in recognition of their uniquely innovative projects in Bihar.

Our Prof. Pradipta Tagore was invited to be on the esteemed panel of judges for the presentations. On behalf of EIM, our Prof. Roma Puri – ably assisted by many of our students – coordinated the entire proceedings to perfection. All participants, judges and guests were hosted to lunch, and showed around the campus. AIMA and all participants deeply appreciated EIM's highly efficient – and cordial – hosting of the event.

EIM Conducts Program In 'retail Customer Services' (August 2014)

EIM during August 2014 conducted a 3-week program on Retail Customer Services, designed to impart skills needed to work in organized Retail industry.

Participants – mostly graduates and twelfth standard pass outs – were given insights into store operation and customer handling, customer psychology and behavior, communication and soft skills, and IT-dependent service systems.

The program was conducted in close collaboration with Reliance Trend, who provided inputs vis-ŕ-vis curriculum development, and whose senior executives conducted several classroom sessions. Reliance also offered participants invaluable hands-on experience in their retail stores.

The program was coordinated by Prof. Anindra Haldar, our Marketing faculty, with other faculty members taking several sessions. All participants were extremely satisfied with the program in its content, delivery and execution. "Our take-away has been fantastic! Now that we know the basics of retail sector operations, we would love to be part of it," gushed one young man.

EIM in collaboration with industry partners is planning to offer more such programs in future.

Dear Students & Alumni,

You may not be consciously aware of this – but our (and your) Institute is poised to complete its 10th Year on September 29, 2012 !!!

To celebrate this joyous occasion, we are organizing EXCEL 2012 – a multi-program Event of nostalgia and merriment, as well as reaffirmation of our mission – at Vidya Mandir (1 Moira Street), from 5 to 9 pm on 29th September.

Events will include a recap on EIM's 10-year journey and your contributions to its growth; fashion parades and cultural shows by various peer B-Schools; song-and-dance performances by our present students, a spectacular dance recital by a professional troupe and finally, a ‘dhamaka' band performance by Krosswindz – so you can for you to dance the evening away!

Do come to Vidya Mandir on the 29th and participate actively in EXCEL 2012. It will offer you a fine opportunity to meet up with old batch-mates, help you re-live your Institute days, and encourage EIM as it journeys ahead!!


Eastern Institute Of Management Notice: (Jan 30, 2012)

It is with pleasure that I bring to your notice that University of Washington at Seattle has decided to collaborate with EIM, initially as a student and content exchange programme. This July, University of Washington will hold a global programme for a fortnight. The programme will be attended by students from all across the world.

We shall be sending 5 of our students to the said programme. The selected students will need to bear only the air fare and the visa charges . All other expenses will be on the Institute's account.

Interested students may please contact the undersigned.

Amit Sengupta


EIM's Print Journalism Course receives huge response: (Saturday May 29)

EIM, in collaboration with The Times of India, launched on Saturday May 29 a 8-week modular course titled ‘Print Journalism – Writing for Effect' for aspiring journalists or those in any way interested in journalistic writing.

The Course has received an extremely positive response – a total 34 participants have registered for this course. Their profiles cut across a wide cross-section of age groups, academic backgrounds, professional occupations and general interests.

Inaugurating the Course, Prof. B N Chakraborty, EIM Trustee said that with changing societal norms, the demand for responsible journalism is now at its highest. "Like B-Schools, J-Schools are attempting to create a bright pool of journalists with appropriate competencies", he said. "This specialized Course launched by EIM is our effort in this direction", he told the participants.

Prof. Pradip Dutta – Faculty, Communication Area, EIM is the Course Coordinator; he also took the first session titled "The Language of Print Journalism"

The faculty for this course is as diverse as eminent. Renowned journalists, editors and feature writers have most willingly agreed to teach and share their expertise with participants. Among those contributing to the course are

  • Prof. Arup Ratan Acharjee, Dept of Journalism & Mass Communication, SA Jaipuria College Kolkata;
  • Mr. Pradeep Gooptu, Head, Corporate Communication, CESC Ltd and formerly with Economic Times and as Resident Editor of Business Standard;
  • Mr. Suman Chattopadhyay, formerly with ABP, Kolkata TV and now Editor, ‘Ekdin';
  • Mr. Kishore Bhimani, Senior Journalist, TV personality and Professor of Media Science;
  • Mr. Sudipt Dutta, eminent journalist and author, formerly with Business India;
  • Mr. Ambar Singh Roy, GM Corporate Communication, Tata Steel and formerly with Economic Times and Hindu Buisness Line;
  • Mr. Bob Roy, Editor (East), Times of India

Topics being covered include Techniques of Writing & Editing, Business News Writing; Art of Political News Reporting; Structuring Feature Articles; Sports Journalism and Disseminating Corporate News,

Reporting the inauguration in detail, TOI in its May 31 edition said: "there was heightened enthusiasm among participants for this Course".

Classes will be held for three hours, once a week, for 8 weeks till July 17.

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EIM - Chulalongkorn Student Exchange 2010: (Jan 21 – 27)

This year, as a part of EIM's on going annual exposure programme with Chulalongkorn University of Thailand, twenty one of our 4th semester students are proceeding to Bangkok on January 21. EIM wishes the participants a rewarding visit whereby they get a good opportunity to mix, interact and learn from their counterparts, obtain first hand knowledge about their academic activities, acquire some understanding of the country's business processes and more importantly, get an insight into their rich culture and strong work ethics.

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EIM - UC Student Exchange 2010: (Jan 4 – 20)

On the now four year running exchange program with the Business School of the University of Cincinnati (UC), USA, EIM is pleased that for a change, this year, ten of their students, accompanied by two eminent professors were at EIM on a fortnights visit. Director Mr. Amit Sengupta in his welcome address said "I hope you will enjoy your academic and social interaction with our students, set up long lasting friendships and also derive learning and insights from the various activities we have lined up for you in Kolkata ,Haldia , Jamshedpur and Delhi".

The visiting students' agenda include:

  • Participation in the EIM-UC 3 day joint management game based on a HBR case study.
  • Taking part in workshops, debates, student interface and a number of academic sessions.
  • Attending panel discussions on the state of Indian economy and the challenges and opportunities of doing business in India ,
  • Meeting functional managers of various companies, and
  • Obtaining first hand exposure to some of our country's industrial, infrastructure and NGO projects

In between they will for sure , be given the opportunity to get a glimpse of what India, as a rapidly expanding economy and a diverse, caring and beautiful country, has to offer.

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